Event Photography & Videography
Event photography and videography shot, edited, and/or directed by Peter Donahoe as a photographer/videographer.
Wilson Roland Garros Rooftop Watch Party
Event photography by Pete Donahoe at a Wilson Roland Garros rooftop watch party. Photography used for real time instagram story coverage of the event on the @wilson instagram.
Focus was to cover the event for Wilson’s social audience while leaning heavily into Wilson branding on both equipment and sportswear.
Client
Wilson Sporting Goods
Year
2023
Role
Photographer. Editor
Wilson Football Factory Grand Opening
For the grand opening of a new, state of the art, football factory in Ada, Ohio, I was tasked with creating four videos. The first video is a drone tour to show off the empty space, capturing the modernity and scale of the new facility. The second is a recap video of the grand opening festivities, including the opening ceremony, interviews and tours with talent, and youth football clinic to wrap up the day. These two videos were posted on the Wilson Football TikTok the day of and the day after the grand opening event.
The third video is intended to show viewers the flow of the factory while following an athlete they know and love. Following Cleveland Browns RB, Jerome Ford, the viewer is able to see each step of how a football is made. The final video is a feature on Professional Flag Football player and pioneer for women’s flag football, Diana Flores, as she talks about her excitement for the growth of the sport while present at the grand opening of the new factory. These final two videos were posted on the Wilson Football TikTok later in the summer. I led the creative, shot, and edited these assets.
Client
Wilson Sporting Goods
Year
06/2024
Platforms
Instagram (Organic), TikTok (organic)
Goal/Purpose
Brand Awareness - showcase a brand moment, scope of the brand in new space ; Generate excitement
PPA Pickleball Tournaments - Cinematic Coverage
Client
Paddletek Pickleball
Role
Director
Year
07/2025 - 04/2026
Performance
1.2M Views
9K Interactions
5K Follows
One thing I love about tennis is the old school, cinematic, first class lifestyle that the sport seems to portray. This series of content was meant to steal that feeling from tennis and bring it to pickleball, using the Wimbledon “old money” style as inspiration.
I directed each piece in this series, calling for stable tripod shots, clean cuts, and vintage color grades.
Chris Brickley Invitational 2024
Client
Wilson Sporting Goods
Year
05/2024
Platforms
Instagram (Organic)
Goal/Purpose
Brand Awareness
Performance
11K organic views
For the second annual Chris Brickley Invitational, I was tasked with creating a video asset to recap the event, an invitational basketball tournament hosted by NBA Skills Coach, Chris Brickley. The video was meant to recap the top plays, while also highlighting Wilson and Brickley’s involvement in the event. I led the creative, shot, and edited these assets, which were posted on the Wilson Basketball Instagram a week following the shoot.
PPA & MLP Pickleball Tournaments - Not A Real Sport Campaign Coverage
“No grit. No drama. No stakes. Pickleball? That’s not a real sport.”
Paddletek’s campaign “Not A Real Sport” sarcastically took aim at the haters, claiming the “pickleball isn’t a real sport” line as its own. The campaign vehemently rejected the statement — while playfully mocking the haters in voiceovers and copy, the visuals, sound effects and music all showed the exact opposite - real grit, real drama, real stakes, real athletes. From each piece of content, the viewer should walk away thinking - “damn, that’s a real sport. Pickleball is more intense than I thought.”
I directed each video in this campaign, which were posted organically on social, used in paid social campaigns, on D2C, email, etc.
Client
Paddletek
Year
2025
Role
Director
Goal/Purpose
Brand Awareness - Establish brand campaign rooted on real game play
Performance
16 Million Views
137K Engagements
47K New Followers
Wilson Super Bowl Experience 2025
For this year’s Super Bowl, I created a video recap of the Wilson Branded Space, which featured their annual Build a Ball Activation, where fans are invited to hand craft their own balls with the help of the craftsmen from Ada, Ohio, where the NFL Duke Football is made. This year, Drew Brees came out to the activation in New Orleans, where he played for the New Orleans Saints. This recap focuses on his appearance, while telling the story of the experience for fans on site.
Client
Wilson Sporting Goods
Role
Videographer, Editor
Year
02/2025
Performance
45K Views
2K Interactions
Pickleball US Open Event Coverage
Client
Paddletek Pickleball
Role
Director, Videographer, Editor
Year
04/2025
Performance
2M Organic Views (Paddletek Record)
1M Accounts Reached
22K Interactions
2K Follows
I directed, shot and edited these social posts among others to cover the Pickleball US Open for Paddletek. The content included highlights of Paddletek athletes, including Anna Leigh Waters and Kyle Yates, as well as a full recap of the event, which was posted in collaboration with the US Open.
This content quickly became Paddletek’s record in organic views in the 16 years it has been in business.
YMCA x Wilson Gift of Game Event
Event photography by Pete Donahoe at a YMCA event hosted by Wilson in the Bronx as part of a holiday campaign called Gift of Game. Wilson gifted equipment to underserved youth while also putting on an event to play with NY Jets Wide Receiver, Garrett Wilson, and Bill Leroy and Christian Dearman of the Savannah Bananas. Photography was used on the @wilson instagram as well as distributed by PR to media outlets within one day of the event.
Client
Wilson Sporting Goods
Year
2023
Role
Photographer, Editor
WNBA All Star Weekend: Wilson x Caitlin Clark & Kahleah Copper
To demonstrate Wilson’s footprint at WNBA All Star and continue the brand’s “Bet on Women” and “Made to Rise” campaigns, I created two photo carousels for the Wilson Basketball Instagram. The first carousel below is a collection of beauty images to show off the branded space at WNBA Live before it opened to the public. The second carousel highlights the appearances of Wilson Ad Staff members, Caitlin Clark and Kahleah Copper in the space, including an autograph session/with Kahleah, as well as a Q&A with Caitlin with ESPN analyst, Holly Rowe.
Client
Wilson Sporting Goods
Year
06/2024
Platforms
Instagram (Organic)
Goal/Purpose
Showcase brand presence at WNBA All Star Weekend
Performance
8.3K Engagements
Ronald McDonald House Pickleball Fundraiser
Event photography by Pete Donahoe at a the “Pickle Smash,” a fundraiser for Ronald McDonald House hosted by Wilson. Photos were posted on the @wilson instagram and distributed to the charity and other partners involved.
Focus was to cover the event for Wilson’s social audience while leaning heavily into Wilson branding on both equipment and sportswear.
Client
Wilson Sporting Goods
Year
2023
Role
Photographer, Editor
Wilson Branded Spaces at Final Four
For the 2024 Final Four, I created 4 total social posts for the Wilson and Wilson Basketball Instagram accounts. The first video, posted the day before the start of Final Four, was intended to display how Wilson was showing up equally at both the Women's Final Four in Cleveland, OH, and the Men's Final Four in Phoenix, AZ, splitting the screen to show off the spaces before they opened and void of the incoming fans in a beauty video. The second video, posted the day following the Men’s Championship, displayed the sights and sounds of the fans interacting with each space in both Phoenix and Cleveland throughout the weekend. Two photo carousels were also created for IG: one to showcase the innovative airless basketball alongside the limited edition official basketball of the Final Four, which were on display in both spaces; and one that utilized the appearance of olympian and former BYU star, Jimmer Fredette, to amplify the experience at the Wilson space in Phoenix. I led the creative, shot, and edited these assets, which were posted on the Wilson and Wilson Basketball Instagram accounts less than 24 hours following each shoot.
Client
Wilson Sporting Goods
Year
04/2024
Platforms
Instagram (Organic)
Goal/Purpose
Brand Awareness - remind consumers that Wilson is the official basketball of March Madness
Performance
72.8K organic views
2.7K engagements
Wilson Women’s Final Four Panel Discussion
Event photography by Pete Donahoe at a SALA Series Panel at the Women’s Final Four hosted by Wilson. Photography was used to cover Wilson’s involvement in the Final Four on the @wilsonbasketball instagram.
Client
Wilson Sporting Goods
Year
2023
Role
Photographer, Editor
Russell Wilson Passing Academy
Event photography by Pete Donahoe at the 2022 Russell Wilson Passing Academy. Photography used for real time social coverage on the @wilsonfootball instagram story and feed on the same day of the event.
Client
Wilson Sporting Goods
Year
2022
Role
Photographer, Editor
