Out of Home Marketing & Branded Spaces
Photography and videography of branded spaces and OOH advertisements by Pete Donahoe.
Out of Home Marketing
Photography and videography of OOH advertisements, including billboards and retail store windows.
Branded Spaces
Photography and videography of branded spaces before events, mostly in convention centers, and without people.
Wilson Branded Space at NBA All Star Weekend
Client
Wilson Sporting Goods
Role
Videographer, Photographer, Editor
Year
02/2024
Platforms
Instagram (Organic)
Goal/Purpose
Brand Awareness - show off our branded space and innovative products
Performance
67K organic views
644.6K total views
7.6K Engagements
For NBA All Star Weekend, I was tasked with creating a video asset and supporting photographs to show off the branded space, which featured the newly released Airless Basketball and NewEra x Wilson Collaboration, on the Wilson brand Instagram channel. I led the creative, shot, and edited these assets, which were posted less than 24 hours following the shoot.
Wilson Chicago Flagship Store Grand Opening
For the opening of the new Wilson Flagship Store in Chicago, I was tasked with creating two video assets to first tease the store opening and later introduce the new look and feel of the store. The first video below is a teaser, diving further and further into the classic cityscape of Chicago until arriving at the new Wilson store. The second video tranquilly exhibits the preparation of the store in its last few hours before opening to the public, focusing on the ambient sounds of the empty store. I led the creative, shot, and edited these assets, which were posted on the Wilson Instagram less than 24 hours following each shoot.
Client
Wilson Sporting Goods
Role
Videographer, Editor
Year
04/2024
Goal/Purpose
Brand Awareness - showcase a brand moment, scope of the brand in new space ; Generate excitement, increase foot traffic and initial sales in store
Performance
60K organic views
3K engagements
Caitlin Clark x Wilson Billboard
To announce a new partnership with superstar Caitlin Clark, Wilson posted several billboards around the country. I photographed the Chicago billboard with this long exposure technique to show the movement of the city around the advertisements. These were posted by Wilson and the WNBA on Instagram to announce the partnership on social.
Client
Wilson Sporting Goods
Role
Photographer
Year
06/2024
Goal/Purpose
Announce new partnership, maximize engagement
Performance
172K Impressions
20K Engagements
Caitlin Clark x Wilson Retail Store Window
To follow up on the previous post of the Wilson billboards announcing the new partnership with Caitlin Clark, I photographed the Wilson Chicago retail store window, which had been stenciled with Caitlin Clark’s image, with the same long exposure technique. These were posted by Wilson on Instagram to further knowledge of the partnership on social.
Client
Wilson Sporting Goods
Role
Photographer, Editor
Year
06/2024
Platforms
Instagram (Organic)
Goal/Purpose
Announce new partnership, maximize engagement
Performance
51.5K Impressions
4K Engagements
WNBA All Star Weekend: Wilson x Caitlin Clark & Kahleah Copper
To demonstrate Wilson’s footprint at WNBA All Star and continue the brand’s “Bet on Women” and “Made to Rise” campaigns, I created two photo carousels for the Wilson Basketball Instagram. The first carousel below is a collection of beauty images to show off the branded space at WNBA Live before it opened to the public. The second carousel highlights the appearances of Wilson Ad Staff members, Caitlin Clark and Kahleah Copper in the space, including an autograph session/with Kahleah, as well as a Q&A with Caitlin with ESPN analyst, Holly Rowe.
Client
Wilson Sporting Goods
Year
06/2024
Platforms
Instagram (Organic)
Goal/Purpose
Showcase brand presence at WNBA All Star Weekend
Performance
8.3K Engagements
Wilson Branded Spaces at Final Four
For the 2024 Final Four, I created 4 total social posts for the Wilson and Wilson Basketball Instagram accounts. The first video, posted the day before the start of Final Four, was intended to display how Wilson was showing up equally at both the Women's Final Four in Cleveland, OH, and the Men's Final Four in Phoenix, AZ, splitting the screen to show off the spaces before they opened and void of the incoming fans in a beauty video. The second video, posted the day following the Men’s Championship, displayed the sights and sounds of the fans interacting with each space in both Phoenix and Cleveland throughout the weekend. Two photo carousels were also created for IG: one to showcase the innovative airless basketball alongside the limited edition official basketball of the Final Four, which were on display in both spaces; and one that utilized the appearance of olympian and former BYU star, Jimmer Fredette, to amplify the experience at the Wilson space in Phoenix. I led the creative, shot, and edited these assets, which were posted on the Wilson and Wilson Basketball Instagram accounts less than 24 hours following each shoot.
Client
Wilson Sporting Goods
Year
04/2024
Platforms
Instagram (Organic)
Goal/Purpose
Brand Awareness - remind consumers that Wilson is the official basketball of March Madness
Performance
72.8K organic views
2.7K engagements
Wilson Super Bowl Experience 2025
For this year’s Super Bowl, I created a video recap of the Wilson Branded Space, which featured their annual Build a Ball Activation, where fans are invited to hand craft their own balls with the help of the craftsmen from Ada, Ohio, where the NFL Duke Football is made. This year, Drew Brees came out to the activation in New Orleans, where he played for the New Orleans Saints. This recap focuses on this appearance, while telling the story of the experience for fans on site.
Client
Wilson Sporting Goods
Role
Videographer, Editor
Year
02/2025
Wilson Branded Space at Super Bowl LVIII
For Super Bowl LVIII, I was tasked with creating two carousels of photographs to show off the branded space, which featured the Wilson Build a Ball Experience, a ball wall of every Super Bowl Football in history, and limited edition Super Bowl LVIII product, on the Wilson brand Instagram channel. The first carousel featured photos of the space itself, while the second followed star Raiders Running Back, Josh Jacobs, as he went through the Build a Ball Experience. I led the creative, shot, and edited these assets, which were posted less than 24 hours following each shoot.
I further shot and edited a video for then New York Giants Quarterback, Tyrod Taylor, to post on his Instagram. As Tyrod was a surprise guest, I conceptualized this video on the spot and turned around for his team to post and help generate some brand awareness for Wilson on his platform.
Client(s)
Wilson Sporting Goods, Tyrod Taylor, Josh Jacobs
Year
02/2024
Platforms
Instagram (Organic)
Goal/Purpose
Brand Awareness - show off our branded space and innovative products
Performance
171.8K views
14.8K engagements
Wilson Football Factory Grand Opening
For the grand opening of a new, state of the art, football factory in Ada, Ohio, I was tasked with creating four videos. The first video is a drone tour to show off the empty space, capturing the modernity and scale of the new facility. The second is a recap video of the grand opening festivities, including the opening ceremony, interviews and tours with talent, and youth football clinic to wrap up the day. These two videos were posted on the Wilson Football TikTok the day of and the day after the grand opening event.
The third video is intended to show viewers the flow of the factory while following an athlete they know and love. Following Cleveland Browns RB, Jerome Ford, the viewer is able to see each step of how a football is made. The final video is a feature on Professional Flag Football player and pioneer for women’s flag football, Diana Flores, as she talks about her excitement for the growth of the sport while present at the grand opening of the new factory. These final two videos were posted on the Wilson Football TikTok later in the summer. I led the creative, shot, and edited these assets.
Client
Wilson Sporting Goods
Year
06/2024
Platforms
Instagram (Organic), TikTok (organic)
Goal/Purpose
Brand Awareness - showcase a brand moment, scope of the brand in new space ; Generate excitement
Pickleball US Open Event Coverage
Client
Paddletek Pickleball
Role
Director, Videographer, Editor
Year
04/2025
Performance
2M Organic Views (Paddletek Record)
1M Accounts Reached
22K Interactions
2K Follows
I directed, shot and edited these social posts among others to cover the Pickleball US Open for Paddletek. The content included highlights of Paddletek athletes, including Anna Leigh Waters and Kyle Yates, as well as a full recap of the event, which was posted in collaboration with the US Open.
This content quickly became Paddletek’s record in organic views in the 16 years it has been in business.